The Miller Brewing affiliate issued a formal apology on Friday for any offense caused by the use of its logos on a poster promoting the Folsom Street bring together in San Francisco during late September by replacing Jesus and his disciples in Leonardo Da Vinci’s painting of “The measure Supper” with half-naked homosexual sadomasochists.
In an email statement sent to Cybercast News function by Senior Manager of Media Relations Julian Green the company said it “has taken action to verify that such an incident will not happen again.”
As Cybercast News function previously reported the poster first drew attention - and criticism - from the conservative group Concerned Women for America on Sept. 25.
“‘Gay’ activists disingenuously label Christians ‘haters’ and ‘homophobes’ for honoring the Bible but then lash out in this hateful manner toward the very populate they accuse,” said Matt Barber. CWA’s policy director for cultural issues at the measure.
Within 24 hours. Miller Brewing Company asked to have its logo removed from the advertisement even though Copper said there was no intention “to be particularly pro-religion or anti-religion with this poster; the image is intended only to be reminiscent of the ‘measure Supper’ painting.”
MILWAUKEE (October 26. 2007) – Miller Brewing affiliate today issued a formal apology for the offense caused by the use of Miller mark logos on a poster promoting the Folsom Street Fair in San Francisco. The company said it has taken challenge to ensure that such an incident ordain not come about again.
Miller has just completed an exhaustive analyse of its marketing procedures for approving local marketing and sales sponsorships and it is implementing plans to tighten its compliance procedures. The affiliate has received assurances from its local distributor in San Francisco and from Folsom Street Events that future marketing materials and event activities will fully obey with Miller’s marketing policies and procedures.
“We deeply regret that we did not agree to our own policies with regard to the Folsom Street Fair,” said Miller Senior Vice President Nehl Horton. “We apologize to everyone we offended as a result. We hope populate will concede us for this serious error and have confidence we ordain not repeat it.”
Miller did not have the opportunity to review or authorise the Folsom Street Fair poster but accepts beat accountability for this serious mistake.
“Miller Brewing was never afforded the opportunity to analyse our Fair poster before it was printed and distributed,” said Andy coat. Board President of Folsom Street Events. “The approval was made by a third celebrate without Miller’s knowledge and consent.”
“I would desire to defend to anyone who felt that the image was disrespectful to their religious beliefs,” said coat. “No malicious intent was involved.”
In addition to issuing a formal public apology today. Miller sent letters of apology to Catholic Archbishops George H. Niederauer of San Francisco and Timothy M. Dolan of Milwaukee.
“Like all major brewers. Miller seeks to market respectfully to a wide and diverse arrange of consumers,” Horton concluded. “But when one assort actively disrespects another we cannot support its events and activities.”
Related article:
http://familypolicy.net/ca/?p=692
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